Makeup

Velosurf is a flexible database mapping library for use with the Apache Velocity template engine.

Dell has signed a three-year deal to use Salesforce's Force.com platform for custom development.

Semantic MediaWiki--GPL-licensed software that's an extension to MediaWiki--and Semantic MediaWiki+ will move in lockstep, with the next synchronized release due in November.

Wrapping up another year of mini-talks... also:
Featured Podcast: j1-2k8-mtH10: Using Kepler's Orrery for teaching Planetary Science
java.net Poll: How many of this year's java.net JavaOne mini-talk podcasts did you listen to?
Java Today: Building AWT peers with Swing, BlueJ becomes a NetBeans plug-in, and just what is an App Server anyways?
Weblogs: M&E community growth, Grizzly Comet on Chrome, and "camera raw" image access with Java
Forum Posts: StringBuffer/StringBuilder performance patterns, high-traffic NIO, and SwingX performance on Java 1.5

Microsoft launched its first TV commercial from a new $300 million ad campaign featuring comedian Jerry Seinfeld. The ad featured Microsoft co-founder Bill Gates buying a pair of shoes and yadda yadda yadda.